THE STORY

PRVNU RMNT is for those who "came from the dirt...but emerged from it all without a stain on their shirt." (Jay-Z quote)

For those who were counted out, overlooked, underestimated, or defined by where they started...

...And, for those who used that as motivation to keep climbing.

PRVNU

PRVNU comes from the word Parvenu.

A person who has risen from where they were expected to stay and arrived somewhere few expected them to reach.

More simply:

To arrive.

RMNT

RMNT comes from the word Raiment (clothing).

More than clothing...It is what you choose to wear after the climb.

Not as proof that you've arrived...

But as a reminder of what it took to get there.

Every piece carries a story.

Every mark carries a meaning.

THE SYMBOL

The 3Apple is the symbol of that journey.

From the moment the fruit was bitten, struggle began...

PRVNU is not about where you started.

It's about what you became despite it.

The climb continues.

STRUGLE. STRIVE. KEEP YOUR DREAM ALIVE.